That Med Spa operates in Austin's growing aesthetic medicine market — a category where the client experience, the clinical expertise, and the visual identity of the brand all need to align perfectly. Clients choosing a med spa are making decisions about their appearance and their trust in the person treating them. The content needed to communicate both the quality of the results and the confidence of the experience.
Premium aesthetic clinic content needs to walk a precise line: clinical enough to communicate expertise, but warm and aspirational enough to make the client feel confident and excited rather than anxious.
The approach
We shot across That Med Spa's clinic environment and treatment rooms — capturing both the clean, precise aesthetic of the space and the warmth of the practitioner-client relationship. Lighting was designed to make skin look extraordinary — which is, after all, the primary promise of the brand.
Treatment sequences were captured with an editorial sensibility: the kind of visual language that positions the spa as a premium beauty destination rather than a medical office.
The deliverables
The production delivered a primary brand film for That Med Spa's website and booking funnel, a series of treatment-focused reels for Instagram and TikTok, and a social cutdown library for paid and organic campaigns. The content positioned That Med Spa as the premium choice in Austin's aesthetic market — and gave the brand the visual presence to compete for the clients they want.